Workaholics co-creator Dominic Russo, Jon Heder (Napoleon Dynamite) and Tony Cavalero (Faculty of Rock) have partnered on Area Junk, an grownup animated office comedy about rubbish collectors in area, from Web3 story studio Toonstar. The collection, created by written by Russo and starring Heder and Cavalero, Area Junk will world premiere Thursday at Consensus 2023, with episodes out there to stream starting Could 19. You may watch the collection right here.
In what’s believed to be an trade first, the collection, powered by the Theta blockchain, additionally incorporates a character voiced totally by AI voice generated software program, a robotic character named “Wellbecca.” The Area Junk group could have alternatives to work together straight with Wellbecca, giving the viewers one other manner to connect with the present.
Area Junk is the third unique Web3 collection launched by Toonstar following The Gimmicks and Home of Chico. Based by John Attanasio and Luisa Huang, veterans of Dreamworks, Disney and Warner Bros., Toonstar’s storytelling mannequin offers NFT holders the power to take part in narrative improvement, to create their very own characters and storylines, and to have interaction in quite a lot of distinctive fan experiences.
“With every collection launched this yr, we’ve pushed the know-how ahead to broaden alternatives for creators and followers to have interaction with the story world and participate in constructing new hit IP,” mentioned Attanasio. “With ‘Area Junk’ we’re taking it even additional, merging nice content material with recreation play that may launch a brand new Web3-enabled mannequin of interactive leisure.”
The problem of rubbish in area got here to the media forefront final month when a global crew of researchers estimated there are greater than 100 trillion items of trash floating round in area. Sustainability is a core theme of Area Junk and to make sure this looming area junk downside was depicted precisely on display screen, Toonstar collaborated with an aerospace engineer.
“We’re thrilled to companion with Toonstar on Area Junk, a collection that may reveal to the leisure trade what’s potential while you use blockchain know-how to empower creators and followers to have interaction and create in highly effective new methods,” mentioned Andrea Berry, Head of Enterprise Growth, Theta Labs. “As a content material firm, Toonstar has a robust understanding of the ability of Web3 know-how and has executed its imaginative and prescient impressively. We see them as a invaluable know-how developer and are excited to ship a dynamic, interactive expertise past conventional NFT initiatives.”
Added Jon Heder, co-founder, Verified Labs and Area Junk government producer: “The participatory storytelling facet of Area Junk presents a possibility to deliver extra creators into the fold to uncover recent tales and concepts which feels particularly vital in in the present day’s atmosphere. Toonstar is completely displaying the broader leisure trade how Web3 can open doorways for brand new creators and create loopy, engaged fan communities, and uncover nice new IP for Hollywood.”
Right here’s a teaser: