The wrong university entrance interview led this Forsman & Bodenfors creative into advertising | Advertising

Identify: Kenneth Wong

Origin: Singapore

Locations the place you have lived and labored: Singapore

Pronouns: He/Him

CV: 

Inventive/Copy, Forsman & Bodenfors Singapore. 2022 – current

Copywriter, Goodstuph, 2018 – 2022

Video Editor/Copywriter, Villains, 2016 – 2017

1. How did you find yourself being a artistic?

I didn’t go to school as a result of I attended the improper entrance interview and solely realised it after leaving the school. And so, with out a diploma, I assumed I might higher do one thing within the artistic trade. I used to be uncovered to video manufacturing and writing in my diploma (Inventive Writing for TV and New Media #rip), so I began as a video editor/copywriter. 

2. What’s your favorite piece of labor in your portfolio?

I had the chance to jot down and create this little Christmas jingle for Bosch Residence Home equipment. It was numerous enjoyable mucking about with meals, however then once more, I used to be away on depart for the shoot, which can be why I loved this mission. 

3. What’s your favorite piece of labor created by another person?

I just like the The place Life Occurs marketing campaign by IKEA. This marketing campaign touched on a full spectrum of human moments, from poignant to humorous, with out forcing the model into the dialog and making an advert not really feel like one all the time feels just like the gold customary to hit. 

4. What/who’re your key artistic influences?

Comic Lee Mack conjures up me to search out punchlines in on a regular basis life together with his lightning-fast wit. I bear in mind watching Not Going Out and being blown away by the tempo of the jokes (this was earlier than I discovered concerning the existence of ghostwriters).  

And he by no means fails to ship on Would I Lie To You? A slew of cartoonists (Ellis Rosen, Paul Noth, and Will Santino, simply to call a number of) assist me see the absurd.  

Gag cartoons are additionally a good way to distil an concept to its naked minimal, which is a superb train for artistic work. However I am solely saying that to sound clever. I identical to laughing. And, in fact, the final word artistic affect — an ever-approaching deadline. 

5. What sort of pupil had been you?

I used to be a fairly good pupil for essentially the most half. I used to be horrible with my mom tongue and performed too many video video games, however I nonetheless had moderately alright outcomes. Come to consider it, I made a fairly good goal for bullies, however fortunately, I had good buddies as an alternative. 

6. What actually motivates you?

A Casey Neistat video marathon, black steel, caffeine, navy books (they acquired me by NS), and my Inventive Director respiratory down my neck. 

7. Do you’ve got any secret or odd skills?

I can precisely choose the place precisely the bus will cease on the bus cease. It is affected by a number of elements, from time to the variety of buses on the bus cease. Should you’re nonetheless studying alongside, I admit it is a pointless talent, however hey, I get to board 2 seconds sooner than you losers! 

8. What’s your favorite music/movie/ TV present/ebook/different of the previous yr, and why?

RRR. It’s such a loopy movie, and it was additionally my first-ever Tollywood expertise. As a buddy put it, each scene was a dopamine rush designed to maintain you hooked.  

Like Okay-pop, however not. I additionally found Mike Birbiglia earlier this yr, and he has a novel and human POV. Sleepwalk with Me and Different Painfully True Tales has been my favorite learn prior to now yr. I might extremely advocate watching the movie as properly. 

9. Inform us about an artist (any medium) that we have by no means most likely heard of.

My good buddy JZ, who I work with on ‘Highnunchicken’, creates some absurd on a regular basis objects which are odd. 

10. What’s your favorite GIF/meme, and why?

Not solely positive if it counts as a meme, however I observe a Korean household on Instagram. Rohee and Romi are tremendous cute and can brighten your day.  

11. What meals are you able to not dwell with out? What meals would you be completely satisfied by no means to style once more?

As a textbook Asian (one writing up this very response in Europe), I should go along with rice—the ultimate reply.  

I am unable to dwell with out it. By no means is a powerful phrase. I do not suppose I really feel strongly towards standard meals to being completely satisfied by no means to style it once more. So I’ll use “meals” loosely right here and say human blood.  

It’s technically a supply of meals. Simply ask the survivors of the Andes flight catastrophe. It is not a lot that it is an offensive flavour or something. Then again, it is most likely not factor for me to style it except I develop some form of kink for it down the street. I would not depend on it, although.