South African Tourism (SA Tourism) has introduced its participation within the thirtieth version of The Arabian Journey Market (ATM) in Dubai, which goals to unlock the potential of the worldwide tourism sector. The commerce present will happen from Might 1 to 4 on the Dubai World Commerce Centre.
Zinhle Nzama, appearing chief conference bureau officer at SA Tourism, mentioned their presence on the occasion ‘marks a big milestone in South Africa’s journey in direction of financial revival and tourism rebound’. Final yr, SA Tourism entered into an settlement with Emirates Airways as a part of ATM, which has seen the airline fly 49 weekly flights to South Africa. This yr, SA Tourism will take 19 exhibitors, together with 14 merchandise and experiences and 5 SMMEs, to ATM. The group sees worldwide commerce reveals, equivalent to ATM, as a possibility to strike impactful partnerships and even ink fruitful collaboration contracts.
Nzama believes that the Arabian tourism market presents a big likelihood for South Africa to advertise its vacation spot on to its key supply markets in Asia, Australia and the Center East. In accordance with Nzama, the area has seen wholesome incoming customer numbers lately, which South Africa goals to domesticate and nurture. Final yr, South Africa attracted 5.7 million incoming worldwide guests between January and December 2022. SA Tourism sees commerce reveals as a part of the Conferences, Incentives, Conferences and Exhibitions sector, which it has recognized as one of many progress levers within the post-Covid-19 pandemic period.
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