MEDIA AWARDS
Category
Award
Title
Agency / Company
Brand
Market
Best Digital Media Innovation
Gold
Coke Gives China’s Icons a Refreshing Break
EssenceMediacom China
Coca-Cola
China
Silver
All Roads Lead to Nike Sportchella
Mindshare China
Nike
China
Bronze
Your vitamin is in Centrum
Zenith Taiwan/ Performics Taiwan
Centrum
Taiwan
Best Gamification
Gold
Sync With Lover
Medialand Digital Strategy Limited
Durex
Taiwan
Silver
KangShiFu Online Classes with eSports Stars
Mindshare China
KangShiFu
China
Bronze
Turning Gameplay into Foreplay with Durex
Mindshare China
Durex
China
Best Integrated Marketing Campaign
Gold
Under Armour: Listen! Don’t Run.
BlueMedia
Under Armour
China
Gold
We are the Changemakers
Shell China/ BCW Beijing
Shell
China
Silver
Uber Taxi: Rethink Your Ride
EssenceMediacom Hong Kong/ Havas Hong Kong
Uber TaxiÂ
Hong Kong SAR
Best Mobile Campaign
Gold
Sync With Lover
Medialand Digital Strategy Limited
Durex
Taiwan
Silver
Hunting the Haunting
Zenith Taiwan/ Digitas Taiwan
20th Century StudiosÂ
Taiwan
Bronze
Cuixiangmi’s Invitation to Parent-Child Bedtime Bonding Fun
EssenceMediacom China
Cuixiangmi
China
Best O2O Marketing
Gold
Skittles Thematic_Jump Into The Rainbow
EssenceMediacom China
Skittles
China
Gold
Uber Taxi: Rethink Your Ride
EssenceMediacom Hong Kong/ Havas Hong Kong
Uber TaxiÂ
Hong Kong SAR
Silver
Pro-Kido Goes Camping With Dads
Mindshare China
Pro-Kido
China
Best Out-Of-Home
Gold
Helena Rubinstein: Leveraging Programmatic DOOH in Hong Kong
Hivestack/ Omnicom Media Group/ L’Oreal
Helena Rubinstein
Hong Kong SAR
Silver
Xiaohongshu | HUNDREDS OF WAYS TO TRAVEL
Wavemaker China
Xiaohongshu
China
Bronze
Uber Taxi: Rethink Your Ride
EssenceMediacom Hong Kong/ Havas Hong Kong
Uber TaxiÂ
Hong Kong SAR
Best Pandemic Digital Response
Gold
PizzaHut Delivery I am sorry “ZeroHarm” to everyone
iProspect Taiwan/ isobar Taiwan/ Carat Taiwan
Pizza Hut
Taiwan
Bronze
KangShiFu Online Classes with eSports Stars
Mindshare China
KangShiFu
China
Best Performance Marketing
Gold
Real Magic Data Fusion Brings Real Results
EssenceMediacom China
Coca-Cola
China
Silver
Evolve Social Media, Seeding to Performance Focused
OMD China
Philips
China
Bronze
Promise x Lollytalk Cheerleading Squad Campaign
EssenceMediacom Hong Kong/ Cheil Pengtai Hong Kong
Promise Hong Kong
Hong Kong SAR
Best SEO/SEM Campaign
Silver
Delivering Elevated Luxury through Personalized Marketing
Assembly
Mandarin Oriental Hotel Group
China
Bronze
PizzaHut Delivery I am sorry “ZeroHarm” to everyone
iProspect Taiwan/ isobar Taiwan/ Carat Taiwan
Pizza Hut
Taiwan
Best Social Media Campaign
Gold
1982 Sprite: A Meme Come True
EssenceMediacom China
Sprite
China
Silver
Coke Gives China’s Icons a Refreshing Break
EssenceMediacom China
Coca-Cola
China
Bronze
M&M’s Fun Hunting for Pink
EssenceMediacom China
M&M’s
China
Best Use of Content
Gold
Uber Taxi: Rethink Your Ride
EssenceMediacom Hong Kong/ Havas Hong Kong
Uber TaxiÂ
Hong Kong SAR
Silver
The Selfish Gifters
Initiative
LEGO
China
Bronze
KFC: The New Late Night Spot
Mindshare China
KFC
China
Best Use of Data
Gold
Your vitamin is in Centrum
Zenith Taiwan/ Performics Taiwan
Centrum
Taiwan
Silver
Adding a Sip of Balance After China’s Meals
EssenceMediacom China
Chunyue Flat Soda Beverage
China
Bronze
L’Occitane’s Programmatic Flank Maneuver
Mindshare China
L’Occitane
China
Best Use of E-Commerce
Bronze
Celebrating Love & Beauty on 5.20 with Kérastase
THINK CHINA
KérastaseÂ
Hong Kong SAR
Best Use of Influencer
Gold
Coke Gives China’s Icons a Refreshing Break
EssenceMediacom China
Coca-Cola
China
Silver
Yili Guliduo Village CEO CNY Marketing Campaign
Mindshare China
Guliduo
China
Bronze
City Canvas
GREY Hong Kong
Hong Kong Tourism Board
Hong Kong SAR
Bronze
I Read the SCMP
Assembly
SCMP Advertising
Hong Kong SAR
Best Use of Interactive Media
Gold
Sync With Lover
Medialand Digital Strategy Limited
Durex
Taiwan
Silver
Snickers: The World’s First Ultraman-Themed Gaokao Experience
EssenceMediacom China
Snickers
China
Bronze
Running into the Future
Spark Foundry Taiwan/ Digitas Taiwan
New Balance
Taiwan
Best Use of Live Streaming
Gold
1982 Sprite: A Meme Come True
EssenceMediacom China
Sprite
China
Silver
Clarins TR DSL Social Campaign
Beijing JUXT Marketing Services
Clarins
China
Bronze
KangShiFu Online Classes with eSports Stars
Mindshare China
KangShiFu
China
Best Use of MarTech
Gold
Your vitamin is in Centrum
Zenith Taiwan/ Performics Taiwan
Centrum
Taiwan
Silver
Curating Promotions Can Also Drive By Data
MEShPlus/ BITO STUDIO
Romantic Route 3
Taiwan
Bronze
The Virtual Asset Foundry
mediaman/ Zixelise
AmorePacific
China
Best Use of Programmatic
Silver
Curating Promotions Can Also Drive By Data
MEShPlus/ BITO STUDIO
Romantic Route 3
Taiwan
Silver
Strategic Media Proficiency:Cathay Pacific’s Revival and Sales Uptick
Zenith Taiwan
Cathay Pacific
Taiwan
Bronze
Real Magic Data Fusion Brings Real Results
EssenceMediacom China
Coca-Cola
China
Best Use of Real-Time Marketing
Gold
All Roads Lead to Nike Sportchella
Mindshare China
Nike
China
Silver
Slow Down and Taste the Sweetness with ATH
EssenceMediacom China
Authentic Tea HouseÂ
China
Bronze
Unraveling Mom’s untold truth with intention-led communication
Zenith Taiwan
NAN
Taiwan
Best Use of Short Video
Gold
Schwarzkopf CNY Campaign – POWER TO UNLEASH BEAUTY
UM
Schwarzkopf
China
Silver
Hello Hong Kong
GREY Hong Kong
Hong Kong Tourism Board
Hong Kong SAR
Bronze
Hong Kong Police Douyin Official Account
Public Relations WingÂ
Hong Kong Police Force
Hong Kong SAR
Best Use of Website & Apps
Silver
Leveraging Weather To Boost Tea Trials
EssenceMediacom China
Yangguang
China
Silver
Sync With Lover
Medialand Digital Strategy Limited
Durex
Taiwan