Have you learnt Cheng Shian or Zhouzhou KOI? They’re China’s fastest-rising magnificence KOLs on Xiaohongshu. Right here, Jing Day by day shares eight rising magnificence influencers.
Jing Day by day’s month-to-month Chinese language KOL monitoring column seems on the most influential and lively figures on China’s fashionable social media platforms that reshape client behaviors. From luxurious to magnificence, journey to life-style, and vogue, it gives a curated choice of the fastest-rising influencers and the traits behind them. Information are offered by the web efficiency measurement platform Launchmetrics.
Earlier than buying a brand new magnificence model or product, 28-year-old Susan Chen, supervisor at a preschool in Hangzhou, researches the potential buy on the approach to life platform Xiaohongshu to verify customers’ opinions. “It has turn into a behavior. When many individuals share optimistic experiences, I really feel reassured,” she says. “I really like scrolling by means of the Xiaohongshu Discover web page. I can uncover many new objects and types. I additionally observe just a few KOLs that genuinely share magnificence suggestions and product suggestions.”
Based in 2013, the community-review-based life-style platform has turn into a search engine for its 200 million month-to-month lively customers. That is notably true on the subject of magnificence. In line with the positioning, 87 p.c of Xiaohongshu’s magnificence customers use it as their major channel to find out about new magnificence manufacturers and merchandise. Proceed to learn the complete article right here
