Twitter to allow publishers to charge users per article basis starting May

(Reuters) – Twitter Inc CEO Elon Musk mentioned on Saturday that the social media platform will permit media publishers to cost customers on a per article foundation with one click on, calling it a win for each the general public and media organizations.

The function, to be rolled out in Could, will allow customers who don’t “join a month-to-month subscription to pay a better per article value for after they need to learn an occasional article,” billionaire proprietor Musk tweeted.

On Friday, Musk had mentioned that Twitter will take a ten% reduce on content material subscriptions after the primary 12 months, noting that the corporate is not going to take a reduce for the primary 12 months. These subscriptions embrace long-form textual content and hours-long video.

Since taking up the social media agency in October, Musk has swiftly moved by way of a variety of product and organizational adjustments. The corporate rolled out Twitter-verified blue tick as a paid service and shrunk the worker base by about 80%.

Musk has been bringing in adjustments to spice up income at Twitter after the social media platform noticed promoting earnings drop final 12 months within the run-up to his on-again-off-again acquisition that closed.

(Reporting by Juby Babu in Bengaluru; Enhancing by Andrea Ricci)