The Novum Times

Tag: OKelley

Unfinished business: How adtech pioneer Brian O’Kelley is trying to solve the problems he created | Analysis

Oct 13, 2023

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by

The Novum Times

in Asia Pacific

[ad_1] When seeking an expert opinion on the state of the adtech today, Brian O’Kelley undoubtedly comes to mind. An industry veteran today, in 2007 O’Kelley established AppNexus (now Microsoft’s Xandr) and held the roles of chief executive and chairman until its acquisition by AT&T years later. Pre-AppNexus, he played a foundational role at Right…