Tag: Marketing

[ad_1] Global professional services agency Accenture has partnered with TD Bank and Disability:IN, a nonprofit which aims to increase disability inclusion in businesses, to create a cross-industry coalition of CMOs and CCOs aimed to power disability inclusion across marketing and communications. Jill Kramer, Accenture’s chief marketing and communications officer, noted in an interview with Campaign…

How to Build Strong Marketing at a Mature Company

Oct 20, 2023

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[ad_1] Opinions expressed by Entrepreneur contributors are their own. Marketing teams at mature companies aren’t usually tasked to reinvent the wheel. They’re not responsible for driving triple-digit year-over-year growth. They’ve already introduced major initiatives and hired internally and/or found partners to help run them. This might sound cushy to marketers used to high-growth and startup…

Ruder Finn acquires boutique digital marketing agency Pandan Social in Malaysia | News

Oct 5, 2023

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[ad_1] Campaign can reveal that global integrated communications consultancy Ruder Finn, has acquired Pandan Social, a boutique digital marketing agency based in Malaysia. Founded in 2018, Pandan Social specialises in online community management and brand connectivity, with a team of 14 digital experts across strategy, creative, analysis, and more. The company offers clients services including social…

LinkedIn unveils several new AI features powered by OpenAI including a LinkedIn Learning coach, and marketing, sales, and recruiting tools with AI assistance (Ingrid Lunden/TechCrunch)

Oct 3, 2023

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in Technology

[ad_1] Ingrid Lunden / TechCrunch: LinkedIn unveils several new AI features powered by OpenAI including a LinkedIn Learning coach, and marketing, sales, and recruiting tools with AI assistance — LinkedIn — the Microsoft-owned social platform for those networking for work or recruitment — is now 21 years old, an aeon in the world of technology.…

Inclusive marketing: embrace or cancel? | News

Oct 2, 2023

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[ad_1] Today, our country, and the advertising industry with it, face a challenge. Americans, by and large, believe in inclusion, acceptance, equity and belonging for everyone — even if we sometimes disagree on how to achieve it. The minority of voices resistant to inclusion is getting louder and their demands for exclusion more prevalent. They…

500 Global backs AI-powered multilingual digital marketing platform NexMind

Sep 26, 2023

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[ad_1] NexMind, an AI-powered multilingual digital marketing platform, has secured undisclosed seed funding from 500 Global. The Malaysian startup will use the funding to expand its product offerings and accelerate customer acquisition worldwide. Founded in 2019 by Francis Lui (CEO), Bernie Law (CPO), and Pattrine Hong (CFO), NexMind empowers professionals across industries with advanced SEO…

11 Common Email Marketing Mistakes (and How to Fix Them)

Sep 14, 2023

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[ad_1] Opinions expressed by Entrepreneur contributors are their own. Starting an email marketing program is one of the smartest things a business can do. More than half of the planet uses email, and 61% of consumers prefer to hear from brands via email. While sending email newsletters and campaigns isn’t brain surgery, it’s easy for…

This Is the Real Reason Why Your Marketing Isn’t Resonating

Sep 4, 2023

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[ad_1] Opinions expressed by Entrepreneur contributors are their own. Entrepreneurs often initially believe that niching down is a mistake because their product or service helps “everyone.” So instead, they decide to cast a wide net in hopes of garnering more sales. But for anyone who’s adopted this “forget the niche” mindset, beware. Because you may…

Visual Styles To Use In Animated Videos For Tech Marketing

Aug 17, 2023

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