Tag: APAC
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Few APAC firms will benefit from AI due to doubt and data management
[ad_1] Richard Drury/Getty Images Artificial intelligence (AI) will continue to garner business interest over the next year, but few organizations in Asia-Pacific will be able to reap its full benefits due to their aversion to risk and subpar data management capabilities. Just 30% have the IT practices that are needed to harness the benefits of…
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Meet the top 25 APAC startups showcasing at PETRONAS FutureTech 3.0 demo day
[ad_1] Malaysian energy giant PETRONAS has announced the top 25 startups from the Asia Pacific graduating from its technology accelerator programme FutureTech. The startups — operating across sustainability, the future of energy & mobility, industry & work, chemicals & materials, and frontier technology — have undergone 16 weeks of acceleration and mentorship. The programme serves…
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GfK study reveals only 46% of CMOs in APAC say sustainability is important for their brand | News
[ad_1] A new study by German market research company GfK entitled the CMO Outlook Survey, has found that just under half of CMOs in Asia-Pacific (46%) view sustainability and environmental protection as important parts of their brand compared to a global average of (42%). The study is based on 633 interviews with a global…
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State of wellbeing in APAC in 2023: 1 in 3 hit all-time lows | Analysis
[ad_1] “Everyone is struggling with wellbeing, one way or the other, certain groups are experiencing it more than others.” “We are now facing the “Wellbeing Dilemma”, which is the result of a troubling paradox: The prioritisation of wellbeing is not resulting in an improvement in wellbeing.” Those are just some of the headline-worthy findings from…
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How e27 helped empower APAC communities through Meta
[ad_1] Community-building is the cornerstone of fostering meaningful connections, driving positive change, and amplifying collective voices. However, community building poses challenges such as the lack of access to the right resources that ultimately growth. In order to help communities truly thrive, community leaders must equip themselves with the right tools, insights, and support. They are…
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June 2023 APAC advertiser of the month: CP Foods | Analysis
[ad_1] CP Foods has registered the biggest increase in advertising awareness in Thailand for the month of June 2023, of all the brands we track in the market. Data from YouGov BrandIndex, which tracks consumer perceptions toward brands on a daily basis worldwide, shows that Ad Awareness of the agro-industrial food conglomerate saw an uplift…
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Bain to acquire APAC arm of venture-building studio Rainmaking | News
[ad_1] Consulting firm Bain & Company, today announced that they intend to acquire the Asia Pacific arm of global venture-building and start-up, Rainmaking. The development studio which comprises 50 entrepreneurial talents across key markets in Singapore, Japan and South Korea, will be utilised to accelerate and expand its business-building offering, NextSM, which was launched by…
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APAC agencies win Titanium and Glass Grand Prix at Cannes Lions | Advertising
[ad_1] The Monkeys’ powerful work for The Government of Tuvalu has won the Grand Prix in the coveted Titanium category and Cheil Worldwide’s ‘Knock Knock’ campaign for the Korean National Police that aimed to reach out to the victims of domestic violence has been awarded the Grand Prix in the Glass: The Lion for Change…
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Agency Report Cards 2022: We grade 30 APAC networks | Advertising
[ad_1] Welcome to Marketing campaign Asia-Pacific’s annual Company Report Playing cards. In our twentieth yr conducting this vital business benchmark, we’ve opted for high quality of analysis over amount of stories, utilizing each data-driven metrics in addition to an in-depth qualitative evaluation in grading companies. It means our Company Report Playing cards stay probably the most…
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Former Dentsu APAC CEO Ashish Bhasin announces new consultancy | Advertising
[ad_1] Ashish Bhasin, co-founder and advisor, RD&X Community, has introduced the launch of The Bhasin Consulting Group. By way of the brand new consultancy, the previous CEO of Dentsu in Asia Pacific goals to offer enterprise and management mentoring for promoting and media entrepreneurs, founders, CEOs and firm boards to assist their enterprise progress, each organically and…