Tag: advertising
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EU Regulator Bans Meta’s Use Of Personal Data For Targeted Advertising
[ad_1] The EDPD said it took the decision following a request from Norway’s data regulator. Brussels, Belgium: The European Data Protection Board said Wednesday it had adopted a binding decision that will result in Facebook and Instagram owner Meta being banned from using the personal data of users for targeted advertisements. The order will “impose…
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Advertising Association forms AI Taskforce in UK | News
[ad_1] The UK’s Advertising Association has formed a new AI Taskforce to build a coordinated approach to artificial intelligence technology across policy, ethics and legality. The taskforce will be co-chaired by Alex Dalman, managing partner and head of social innnovation at VCCP London, and Yves Schwarzbart, advertising industry relations manager, EMEA at Google. The taskforce,…
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Disposable vapes set to be banned in crackdown that will also target flavours and advertising
[ad_1] Health Minister Stephen Donnelly says he will target flavours and point of sales in shops The Government earlier this year moved to ban the sale of vapes to children – and Health Minister Stephen Donnelly has now said he wants to ban single use e-cigarettes. Earlier this week, Fianna Fáil TD Paul McAuliffe called…
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Wages of advertising creatives in Singapore rise. Will the good times last? | News
[ad_1] Creatives in Singapore are experiencing a higher percentage growth of median gross wage, according to results from the Ministry of Manpower’s (MOM) annual occupational wage survey released in mid-July. A survey conducted between July and December 2022 collected data from 4,350 private-sector employers who employed around 222,300 full-time resident workers contributing to the Central…
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YouTube to use own co-viewing data for CTV advertising sparking transparency concerns | News
[ad_1] YouTube has announced it will move away from third-party measurement for co-viewing on connected TVs (CTV), and instead trade based on its own measurements and surveys—triggering pushback from agencies around transparency concerns. The change, which was announced to clients earlier this month, will take effect in January 2024 and will impact YouTube Select…
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India’s Advertising Standards Council extends influencer guidelines to include disclaimer requirements for health and financial influencers | News
[ad_1] The Advertising Standards Council of India (ASCI) has revised its influencer advertising guidelines to place additional responsibility on advertising content of health and finance influencers. The guidelines were introduced initially in May 2021 with an aim to help consumers identify promotional content and make informed decisions on products or services. The guidelines…
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Beyond Buying: How AI And Large Language Models Are Redefining Media Advertising
[ad_1] by Nuno Andrade, chief innovation officer of Media Culture Artificial intelligence (AI) has revolutionized the advertising landscape, particularly reshaping the field of media buying. From automation to data analysis, AI and machine learning have optimized the practice of media buying, making it more precise and efficient. Gone are the days of tedious and time-consuming…
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Quebec labour alliance to stop advertising on Meta
[ad_1] Breadcrumb Trail Links Local News The FTQ says its advertising boycott will also extend to Google if that search engine decides to block Canadian news content. Author of the article: Published Aug 04, 2023 • 1 minute read Meta’s dispute over the Online News Act means Canadian users will not be able to see…
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STB’s Singapore Wanderland in Roblox: Success or marketing stunt? | Advertising
[ad_1] The marketing industry’s overall enthusiasm surrounding the metaverse has waned as the economy experiences a downturn, shifting the industry’s focus towards more impactful innovations, particularly in AI, which has practical implications. However, there are still brands tapping into the metaverse to connect with their target demographic and create immersive experiences. One of the…
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MediaMath files for bankruptcy, acquisition talks goes awry | Advertising
[ad_1] Demand-side platform (DSP) MediaMath has filed for Chapter 11 bankruptcy proceedings as its acquisition talks with potential buyers Viant and MGI-owned Verve Group failed. Chapter 11 of bankruptcy proceedings allows for a reorganisation by which a debtor can still operate its business. Campaign has learnt that the company’s staff was informed via emails on…