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| Edited By: |Supply: |Up to date: Jun 07, 2023, 10:58 PM IST
Salim Sulaiman Launched Musical Anthem – ”Aaj Zindagi Jeete Hai” with Tata Memorial Centre On World No Tobacco Day
Mumbai (Maharashtra) [India]: Based on International Youth Tobacco Survey-4, 38% of cigarette, 47% of bidi people who smoke and 52% of smokeless tobacco customers in India initiated the use earlier than their tenth birthday. In distinction, 71% of scholars thought different folks’s cigarette smoking is dangerous to them, while 58% favoured a ban on smoking inside enclosed public areas. The Covid-19 pandemic laid a transparent emphasis on the rising well being disaster owing to tobacco consumption and the elevated threat of ailments like TB, Most cancers, cardiovascular ailments, and Bronchial asthma, amongst others.
On World No Tobacco Day, Apex Most cancers Hospital, Tata Memorial Centre (TMC), in collaboration with Bollywood’s music composer duo Salim-Sulaiman launched a musical anthem, ‘Aaj Zindagi Jeete Hai’, aiming to make use of the common language of music to interact youth and promote a wholesome life-style free from tobacco use. The tune was written by celebrated lyricist Irfan Siddiqui. Delhi Police has been a major pillar of energy supporting this marketing campaign all through.
Whereas launching the marketing campaign, Bollywood music composer Salim Service provider mentioned, “We absolutely assist India vs Tobacco marketing campaign, which is a step in direction of spreading public consciousness across the dangerous results of tobacco consumption in India. We now have at all times believed that music has the ability to vary the world. We’re humbled to be a part of a marketing campaign that can interact youth meaningfully in direction of selecting a wholesome life-style free from tobacco use. With the assist of Important Methods and the progressive strategy of WebRangers Leisure, we’re sure our little effort will encourage and probably create a cadre of younger changemakers to assist unfold consciousness in regards to the well being hazards of tobacco. Each dying from tobacco is preventable, and our leisure trade has the potential to be a part of this variation” Sharing his views, Dr. Pankaj Chaturvedi, Surgeon, Division of Head Neck Most cancers, Tata Memorial Centre, Mumbai, mentioned, “Tobacco use is a number one preventable killer on this planet, and in India, it’s chargeable for round 1 million deaths yearly. We consider whereas evidence-based hard-hitting mass media campaigns will proceed to create intentions of behaviour change among the many lots to stop tobacco use, new initiatives comparable to “Aaj Zindagi Jeete Hai” have the potential to interact audiences, particularly our children, on musical and digital platforms. This multi-stakeholder initiative will converge the efforts of assorted authorities companies and organizations below the #IndiavsTobacco umbrella marketing campaign to in the end improve the well being standing of the folks. We specific our deepest appreciation in direction of Salim Sulaiman and their group of their efforts to make use of a different medium of communication for supporting our tobacco management efforts.”
This marketing campaign was developed with the technical assist of world well being group Important Methods below a partnership with WebRangers Leisure, a distinguished digital advertising and marketing and leisure firm. The corporate makes use of their experience in influencer advertising and marketing to unite a powerful array of digital personalities to counterpoint the marketing campaign additional.
Chintan Pavlankar, Founder and CEO of WebRangers Leisure, acknowledged, “India ranks because the second-largest tobacco person globally, and it is not nearly growing a harsh cough – it is tied to some critical persistent ailments comparable to coronary heart assault, most cancers, persistent lung circumstances, diabetes, and extra.
Regardless of a whole ban on tobacco promoting in India, you will have seen that tobacco merchandise are nonetheless usually portrayed in a optimistic gentle, particularly on social media. This illustration is a major a part of the issue. With thousands and thousands of younger, extremely lively web and social media customers in India, it is simple to see why this can be a main concern. Nonetheless, it is not all doom and gloom! At WebRangers, we’re harnessing the ability of social media and digital advertising and marketing for a marketing campaign aimed toward educating younger folks in regards to the dangers of beginning tobacco use, thereby stopping initiation and defending them from tobacco-related ailments. We’re happy to collaborate with Important Methods, identified for its technical experience in evidence-based public well being campaigns. I additionally wish to acknowledge Salim-Sulaiman, Tata Memorial Centre, and Delhi Police for launching an outstanding initiative known as ‘Aaj Zindagi Jeete Hai’. What a incredible day to make a distinction!”
The two:05 minute tune “Aaj Zindagi Jeete Hai” might be accessible throughout all audio streaming platforms comparable to Gaana, JioSaavn, Resso, Spotify, Hungama, YouTube Music, Apple Music, Amazon Prime Music, and Wynk Music. The accompanying video might be uploaded to the YouTube channel of Salim-Sulaiman, which has a attain of 1.84M subscribers. Moreover, a 15-second promotional audio snippet of the tune might be broadcast on Radio Metropolis from thirty first Might to 1st June, focusing on audiences in Delhi, Mumbai, Varanasi, Lucknow, and Jaipur.
To additional amplify the marketing campaign tune’s impression, flash mobs and engagement with youth communities might be organized alongside lively promotion on social media all through the month.
Youtube Video to embed – https://youtu.be/yrsdBBs_tag
(Above talked about article is client join initiative. This text is a paid publication and doesn’t have journalistic/editorial involvement of IDPL, and IDPL claims no duty in any respect)
