Netflix’s first upfront presentation to advertisers will likely be a digital occasion. The streamer despatched notes to attendees this night to tell them of the last-minute shift. It’s the first 2023 upfront occasion to pivot to a distant format.
Netflix in January introduced its plan to crash the published upfront week with an in-person presentation on the company-owned Paris Theater in New York on Might 17 at 5 PM ET.
The Writers guild, which went on strike Might 2, has mentioned that it’s going to picket the upfront occasions, resulting in expertise’s unwillingness to attend and displays scaling again dramatically on solid appearances.
In accordance with sources, Netflix’s choice to go digital was made following issues from the NYPD about pedestrian security on account of the deliberate picketing by the WGA. The occasion may have no expertise, I hear.
After insisting for years that it might by no means take promoting, Netflix made an about face a 12 months and a half in the past after a big market correction. At its upfront, the streamer plans to replace advertisers on the progress of its $7-a-month tier and its upcoming slate.
