Kenya has been listed as the top “old money” destination in Africa, where Kenya is said to exude sophisticated subtle displays of wealth according to data analysed on social media.
Picture: Unsplash
Old money is also referred to as “quiet luxury” and is TikTok’s newest trend with over 2.5 billion views for #oldmoneyaesthetic that is supposed to represent displays of wealth that are not overt.
SlotTracker.com can reveal that Paris is the top ‘old money’ hotspot in the world, with a mind-blowing 141,990,847 hashtags on Instagram – 15 times the number of hashtags for Bordeaux, the next French destination on our list.
In Paris, luxury is not merely materialistic, it is ingrained into every aspect of the city. The number of hashtags for Paris is almost as high as the other top 13 hashtags combined (144,597,385).
Morocco takes second place, racking up over 25 million hashtags on Instagram (25,100,959). Morocco embodies vibrant culture and immense beauty, from its palatial architecture to its exquisite traditional arts, the country exudes a timeless sense of luxury. Visitors can indulge in the finest Moroccan cuisine, experience the tranquillity of luxurious desert retreats, and immerse in traditional rituals – all this contributes to a sense of refined indulgence.
Morocco transports people to an era of old-world grandeur, making it an ideal choice for those seeking a taste of refined luxury.
Rank
Location
Total Instagram hashtags
1.
Paris, France
141,990,847
2.
Morocco
25,100,959
3.
Jamaica, Caribbean
14,765,593
4.
Maldives
12,777,931
5.
Kenya, Africa
12,482,112
6.
Florence, Italy
12,264,402
7.
Tuscany, Italy
11,421,930
8.
Bordeaux, France
9,291,186
9.
Santorini, Greece
9,239,954
10.
Sardinia, Italy
8,925,075
11.
Monaco
8,270,156
12.
Cote d’Azur, France
7,021,014
13.
Montenegro
6,589,686
14.
Mykonos, Greece
6,447,387
15.
Cannes, France
5,597,790
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