Community-building is the cornerstone of fostering meaningful connections, driving positive change, and amplifying collective voices. However, community building poses challenges such as the lack of access to the right resources that ultimately growth.
In order to help communities truly thrive, community leaders must equip themselves with the right tools, insights, and support. They are the linchpins that hold communities together and drive them towards their goals. Without these essential components, leaders may face challenges in navigating the complexities of community growth and sustainability.
The right resources empower them to make informed decisions, implement effective strategies, and foster an environment where community members can thrive. Moreover, mentorship provides invaluable guidance, enabling leaders to learn from seasoned experts and refine their approaches. In essence, the success of a community is inextricably tied to the empowerment of its leaders, underscoring the symbiotic relationship between effective leadership and thriving communities.
The Facebook Community Accelerator by Meta
Taking on this mantle is Meta, the parent company of Facebook, which launched the Facebook Community Accelerator with the goal of empowering visionary communities across the globe.Â
For the APAC region, Meta collaborated with startup ecosystem platform e27 to operate as the implementation partner that helps community leaders on Facebook advance their skills and utilise digital tools to deepen their impact. The objective of both e27 and Meta is to empower visionary communities in the Philippines, Indonesia, Thailand, and Australia by delivering a customised program that facilitates sustainable growth and catalyses positive impact.
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Together, they designed a program that not only advanced participants’ leadership skills but also harnessed the full potential of Facebook tools to embolden communities with the right assets that can help them achieve their goals. Over the course of seven months, e27 played a pivotal role in shaping this endeavour, providing tailored mentorship, coaching, partnership building, and a wealth of resources.
A tailored approach to empowerment
From effective communication strategies to impactful content creation, participants received a comprehensive education on leveraging Facebook tools to amplify their community’s reach and influence.
Recognising the importance of collaboration and networking in the realm of community building, e27 organised a series of networking events. These gatherings provided a unique platform for participants to connect with relevant ecosystem partners, thus expanding their outreach and influence. The events were meticulously curated, fostering an environment conducive to meaningful connections and potential collaborations. As a result, this enabled communities resources and networks that helped them expand and achieve their core missions.
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One of the highlights of e27’s contribution to Meta’s program was the provision of growth acceleration workshops. These immersive sessions covered a diverse range of topics, from digital marketing strategies to community engagement tactics. Through hands-on learning experiences, participants gained invaluable insights into optimising Facebook’s suite of tools. Armed with this newfound knowledge, communities were equipped to overcome challenges, seize opportunities, and chart a course toward sustainable growth.
Tangible results: A testament to success
The collaboration between e27 and Meta yielded impressive outcomes for the participating communities:
Ecosystem Integration: Thirty-two communities across the Asia Pacific region were seamlessly connected with relevant ecosystem partners. This integration not only bolstered their visibility but also provided them with the necessary resources to flourish.
Unprecedented Visibility: One standout community experienced a staggering 95% increase in Facebook Community page views. This surge in visibility translated into a substantial uptick in followers, enabling the community to extend its reach far and wide.
Engagement Surge: Another noteworthy achievement was a 33% growth in community engagement. This spike in interaction levels is a testament to the effectiveness of the strategies imparted through the program, underlining the impact of e27’s curated mentorship and coaching pairings.
Access to Funding Opportunities: Through e27’s expert guidance and Meta’s resources, communities gained access to a wider spectrum of funding opportunities. This newfound financial support served as a catalyst for further growth and development.
e27: The perfect partner for Meta’s vision
The success of Meta’s Facebook Community Accelerator Program in 2022 owes much to e27’s steadfast commitment to community building and ecosystem enablement. With a deep-rooted understanding of the Southeast Asian tech startup ecosystem, e27 was uniquely positioned to serve as the backbone of this transformative initiative. The team’s expertise and extensive network provided the essential groundwork for Meta’s vision to become a reality.
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The collaboration between e27 and Meta in the Facebook Community Accelerator 2022 stands as a shining example of how strategic partnerships can drive meaningful change. By leveraging e27’s expertise in community building and ecosystem enablement, participants were empowered to unlock the full potential of Facebook tools, catalysing growth across the Asia Pacific region.
The program’s success is a testament to the collective effort of e27 and Meta in nurturing visionary communities and equipping them with the tools they need to thrive in an ever-evolving digital landscape. Together, they have set a precedent for future endeavours in community building and technological innovation.
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Photo by Kindel Media via Pexels
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