Puma India has appointed Havas Media Group as its media company on document. Puma has been working with the company for components of its offline enterprise previous to this transfer.
Now, the company will deal with the whole offline and on-line media service. The account might be managed by the company’s Bengaluru group, headed by Saurabh Jain, president – South, Havas Media India.
Lately, Puma had partnered with Havas Media Group’s for a print and OOH marketing campaign saying Anushka Sharma as model ambassador.
Shreya Sachdev, head – advertising and marketing, Puma India, mentioned, “Puma holds a number one place within the sports activities and way of life section within the nation with state-of-the-art product improvements and affect on youth tradition. As a model, we preserve a pointy deal with staying related and resonating with our viewers throughout markets and platforms. With Havas Media Group India, we stay up for successfully join with our shoppers at scale.”
Mohit Joshi, CEO, Havas Media Group India, mentioned, “Puma as a model is understood for its robust voice and vibrant spirit. Havas Media Group India has been on an upward trajectory constantly; final yr was a landmark yr for us as we had been acknowledged as a dominant company by RECMA and secured second place amongst all media companies within the nation. For us, profitable the mandate of a model like PUMA has set the tone for the remaining yr and we are able to’t wait to supply our experience to the worldwide sports activities model. At Havas Media, we deal with designing and delivering impactful media options and therefore, resonate with PUMA’s efforts to leverage related shopper contact factors, providers and messages that maintain immense credibility for its viewers. We’re excited to make a significant distinction for model Puma and stay up for a fruitful partnership.”
