From DMs to dinner: Thailand’s Five Star Chicken delivers heartwarming campaign | Digital

So, the marketing campaign took over the accounts of three well-known Thai TikTokers and changed them with one another’s mother and father and grandparents. The result’s seniors sharing heartwarming, genuine movies that may positively make you smile. 

These lovely previous people remodeled into journey vloggers, mini cleaning soap opera stars, and even Na’vi aliens from Avatar, all in an effort to slip into their youngsters’s and grandchildren’s DMs and persuade them to return dwelling and share a beautiful dinner. The marketing campaign was timed to coincide with the three-days Thai nationwide lengthy vacation, Songkran, kickstarting on April 13. 

With over 5.8 million views, 20K likes, and 1000’s of shares in simply three days, the marketing campaign has been an immediate hit. Not shocking, because it tugs at our heartstrings and reminds us of the significance of household, particularly throughout holidays and festivities. 

So subsequent time your mother and father or grandparents name or textual content you, do not ignore them. As an alternative, head dwelling, decide up some scrumptious hen in your manner and luxuriate in high quality time with people who matter essentially the most. You by no means know. You may even be taught a TikTok tip or two from the previous people! 

CREDITS:

5 Star

BBDO Bangkok

Chief Artistic officer: Thasorn BoonyanateCreative Director: Rook FloroArt Director: Narakorn PuechngenCreative Group Head: Supalerk SilarangsriGroup Enterprise Director: Taksina VasaruchapongBusiness Director: Pattama Thienapirak

Group Account Director: Rynrada PisawongprakarnAccount Director: Kavinthip ChaiteerakijAccount Supervisor: Natthaka MusigrungsriAgency Producer: Toungrak JiravatanarungsriHead of Model and Digital Planning: Prasit KunanuphanchaiStrategic Planning Supervisor: Praewpakorn Chumsai Na Ayudhaya

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