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Former ByteDance exec claims company used bots to inflate TikTok engagement

by The Novum Times
12 May 2023
in Technology
Reading Time: 2 mins read
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TikTok continues to be combating to stay operational in the USA, however a brand new lawsuit may complicate issues even additional for the corporate. A former ByteDance government has alleged TikTok’s proprietor used bots and stolen content material to inflate the app’s engagement.

The lawsuit, filed by former head of engineering Yintao Yu and reported by The New York Instances, claims that ByteDance wrongly fired Yu after he pushed again on firm practices like stealing different apps’ materials. It additionally claims that ByteDance acted as a “helpful propaganda instrument for the Chinese language Communist Celebration,” and that China-based staff may entry US customers’ knowledge.

As The New York Instances factors out, Yu’s allegations “describe how ByteDance operated 5 years in the past” and are available after “a number of years of mediation.” Nonetheless, the claims are nonetheless prone to gas much more scrutiny for TikTok, which is dealing with the prospect of a nationwide ban in the USA. Lawmakers and different officers have claimed that TikTok is a nationwide safety menace and that the app can’t be trusted to guard the information of US customers.

Yu’s allegations may intensify these issues. The lawsuit particulars “a particular unit of Chinese language Communist Celebration members” at ByteDance places of work in Beijing who “guided how the corporate superior core Communist values.” He additionally alleges that ByteDance staff manipulated Douyin, the Chinese language model of TikTok, to suppress content material about protests in Hong Kong and “elevate content material that expressed hatred for Japan.”

A few of Yu’s claims additionally relate on to TikTok. Notably, he claims that ByteDance engineers stole standard content material from apps like Instagram and Snapchat and put the movies onto TikTok. He additionally alleges that the corporate used bot accounts to juice the app’s engagement metrics when it was simply beginning out and making an attempt to achieve a foothold within the US. (Yu left the corporate in November 2018, shortly after ByteDance rebranded Musical.ly as TikTok.)

Spokespeople for ByteDance and TikTok didn’t instantly reply to a request for remark. However TikTok has repeatedly tried to downplay its ties to ByteDance and China, together with in CEO Shou Zi Chew’s congressional testimony in March. The corporate has additionally devoted greater than a billion {dollars} into Challenge Texas, which goals to wall off TikTok’s US person knowledge from the remainder of ByteDance in an effort to allay the issues of US regulators.

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Tags: botsByteDanceClaimscompanyEngagementexecinflateTikTok

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