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Edmonton Mayor Amarjeet Sohi used his annual luncheon for the enterprise group on Tuesday to launch a brand new marketing campaign for drawing guests Downtown and promote council’s work on security and regional collaboration to draw funding.
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Tons of gathered for the mayor’s annual State of the Metropolis tackle on the Edmonton Conference Centre, hosted by the Edmonton Chamber of Commerce, over the lunch hour on Tuesday. Council’s work to chop $60 million from town’s finances over 4 years, collaborate with municipalities within the area on hydrogen manufacturing, increase native innovation, and enhance security and cleanliness within the metropolis’s core have been among the mayor’s key messages.
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“As your mayor, I commit to creating our metropolis generally known as the worldwide funding hub for local weather options like inexperienced building, clear know-how, inexperienced manufacturing, and hydrogen applied sciences,” he mentioned.
Sohi requested attendees and the general public to “ask about Edmonton” when chatting with provincial election candidates. The tone was a marked departure from his 2022 speech when the mayor blasted the UCP authorities for “holding Edmonton’s economic system again” and pleaded for assist tackling social points.
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After his speech Tuesday, Sohi informed reporters his take-home message is that Edmonton works collectively as a group to get outcomes.
“We produce good financial development, however we additionally work collectively on fixing social points that our group is going through,” he mentioned. “For me, collaboration has at all times been key to doing issues in the suitable approach but additionally getting issues completed.”
‘Meet Me Downtown’
Throughout his speech, Sohi introduced the brand new Meet Me Downtown marketing campaign together with $6.5 million obtainable instantly for a 3rd spherical of money within the renewed Downtown Vibrancy Fund. Few particulars concerning the new marketing campaign have been supplied with additional bulletins anticipated Wednesday.
“All of you’re ambassadors for our metropolis and I hope this marketing campaign evokes you to ask a colleague, member of the family, or potential investor to fulfill you within the financial and cultural coronary heart of Edmonton,” he mentioned throughout his speech.
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However the metropolis’s web site exhibits a component of the Meet Me Downtown marketing campaign includes providing companies and organizations as much as $10,000 every if they’ll show a brand new occasion, pageant, or exercise will improve the variety of folks patronizing particular person or a number of companies Downtown. Funding can be utilized to cowl charges for entertainers, advertising and marketing and promoting, occasion or pageant permits, and gear leases.
Purposes opened Tuesday and can stay open till funding is depleted. The full funding obtainable is unclear.
One other side of the marketing campaign will be discovered on a metropolis webpage selling Downtown Edmonton. This hosts a list of occasions and sights and encourages locals to share photographs on social media utilizing #MeetMeDowntown after they go to.
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Some tasks supported by means of the Downtown Vibrancy Fund in 2022 included Cariwest Caribbean Arts Competition ($256,650), Style of Edmonton ($283,927), Edmonton PrideFest at Churchill Sq. ($140,000), and overdose prevention and response groups ($195,534).
Requested how they may guarantee this funding achieves the specified outcomes after town auditor this week reported an absence of accountability for tons of of hundreds of thousands spent on grants and subsidies, the mayor mentioned he’s assured this shall be reviewed as town supervisor works to reallocate $240 million towards core companies.
“We have a look at each line of enterprise, together with this, to search out efficiencies … if a few of these investments aren’t producing outcomes then they have to be shifted,” Sohi mentioned.
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‘Ask About Edmonton’ in Alberta election
After discussing Edmonton’s present plans to construct reasonably priced housing and to enhance security and cleanliness in Downtown and Chinatown, the mayor informed attendees that creating security isn’t one thing council can do alone.
Metropolis council, he mentioned, wants assist from them and from enterprise leaders, earlier than he urged the viewers to advocate for Edmonton’s pursuits when chatting with candidates working in Alberta’s provincial election this month.
“Ask your native candidates about their imaginative and prescient for our metropolis. Discuss to them about our wants and be sure that Alberta’s capital metropolis is being supported,” he mentioned. “We’ve got options that work and our provincial authorities might help us to scale them up.”
The Metropolis of Edmonton not too long ago launched the Ask About Edmonton marketing campaign advising locals what inquiries to ask of their native candidates.
Bettering inclusion by addressing homelessness and taking motion on anti-racism, rising shelter areas and reasonably priced housing, funding for public transit, funding for local weather resilience and various energies like hydrogen, supporting Downtown and the native economic system are town’s priorities for this election, in keeping with the marketing campaign web site.
lboothby@postmedia.com
@laurby
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