At e27, we believe in fostering thought leadership and providing a platform for talented individuals to share their expertise and unique viewpoints. The Contributor Programme serves as a channel for passionate voices to contribute to the broader conversation surrounding entrepreneurship, technology, and innovation.
We are thrilled to present the weekly compilation of articles published through our Contributor Programme. This curated collection brings together a wealth of diverse and insightful perspectives from our community, offering a fresh lens on emerging trends, industry insights, and thought-provoking ideas.
Why Japanese startups are interested in the Southeast Asian market
“South East Asia offers a great opportunity for Japanese startups to expand. With a large population, supportive governments, and low costs of entry, the region is an attractive proposition for ambitious startups looking to tap into the potential of its markets. Japanese startups are increasingly taking advantage of the region’s opportunities, propelling the growth of their businesses and strengthening Japan’s regional influence.”
Marketing and Operations Director at Rainmaking, Meghan Bridges’ byline explores the rising interest of Japanese startups in the Southeast Asian market. It also showcases the success stories of Japanese startups in Southeast Asia, highlighting their strategies and key growth factors and offering insights into the challenges and opportunities faced by Japanese startups expanding into this dynamic market.
Sustainable solutions for energy-intensive data centres in humid Singapore
“Prioritising sustainability in operations and regulations is crucial for reducing data centres’ carbon footprint and energy consumption. By embracing sustainable practices, data centres can reduce costs and improve efficiency and contribute to a more sustainable future for all. Data centre operators and policymakers can help shape a more eco-conscious and responsible digital landscape in Singapore and beyond.”
Chief Commercial Officer at Iceotope Technologies, Nathan Blom’s byline introduces sustainable solutions for energy-intensive data centres in humid Singapore, specifically addressing the challenges of maintaining efficient operations in a high-humidity environment. It also delves into innovative approaches aimed at reducing energy consumption, optimising cooling systems, and maximising the utilisation of renewable energy sources.
How to build customer trust with improved data privacy
“Protecting customer data privacy is paramount for cultivating consumer trust and ensuring business operations run smoothly. A brand that conveys strong security measures is more likely to foster customer trust and develop a solid reputation.”
Features Editor at ReHack, Zachary Amos’s byline emphasizes the importance of data privacy in building customer trust. It also explores strategies for enhancing data privacy practices, including transparent data handling, obtaining informed consent, implementing secure storage, and complying with regulations.
AI revolution in marketing: Transforming the way businesses connect with customers
“Artificial Intelligence has become a transformative force in various industries, and marketing is no exception. With its ability to analyse vast amounts of data, personalise experiences, and predict consumer behaviour, AI is revolutionising the way businesses approach marketing strategies.”
Expert Venture Builder, Strategic Advisor at KingSwap and Technicorum Holdings, Malcolm Tan’s byline delves into the AI revolution in marketing, highlighting how it is reshaping customer-business connections and transforming marketing strategies. It also explores the benefits of AI-powered tools and techniques, such as personalised recommendations, chatbots, and predictive analytics, in enhancing customer engagement and driving business growth.
The checkout revolution: Transforming transactions into brand experiences
“But a smooth end-to-end customer journey is not only within reach of the super apps with huge teams at their disposal. Retailers of any size should consider establishing strong partnerships with payment providers or platforms that can support them in establishing and automating a seamless end-to-end customer experience.”
Head of Sales (APAC) at Primer, Kailash Madan’s byline, explores how businesses are revolutionising the traditional checkout process to create memorable brand experiences and highlight the shift from transactional-focused interactions to customer-centric experiences that leave a lasting impression. The article delves into various strategies, such as seamless digital payments, personalised recommendations, and interactive technologies, that are transforming the checkout journey.
Breaking the myth: The reality of social entrepreneurs and their business approach
“Your social enterprise must also be able to put a clear offering in front of that banker. They get this if they pay this. But they get more if they pay more. The question is, ‘What’s in it for them?’ And the only way to answer it is to think about market value and business opportunity.”
Business Coach and Co-Founder of Impactified, Antoine Martin’s byline challenges common misconceptions surrounding social entrepreneurs and explores the realities of their unique business approach. It also sheds light on how social entrepreneurs balance social impact with sustainable business practices, debunking the notion that they prioritise one over the other.
Web3 needs novel prevention tools for novel attack vectors: AI saves the day
“The Web3 community must thus rethink threat detection and prevention. It’s high time to build and adopt innovative, problem-specific solutions. Leveraging AI and ML is crucial. But it also requires understanding Web3’s unique security concerns and where it currently stands concerning cybersecurity.”
Guest Lecturer at Sydney University, Luke Fitzpatrick’s byline explores the evolving landscape of Web3 and the need for innovative prevention tools to address emerging attack vectors. By harnessing the power of AI, Web3 platforms can enhance security measures and ensure a safer environment for users. The article also emphasizes the importance of staying ahead of novel attack vectors and leveraging AI as a key defence mechanism.
Embracing AI’s promise: Navigating the future of marketing
“As the dawn breaks on the digital age, marketers face a horizon gleaming with the promise of Artificial Intelligence. For Temus, an upstart in the fast-evolving business of digital transformation, the future of marketing is a captivating narrative — a story of transformation, unprecedented possibilities, and discerning navigation through uncharted territory.”
Director at Temus, Marcus Loh’s byline explores the transformative impact of AI on marketing, highlighting its potential for personalised experiences and improved campaign optimisation. The article also discusses the challenges and opportunities that arise with AI adoption, emphasizing the need for marketers to understand AI’s capabilities and ethical considerations.
Do cards have the opportunity to flourish in Southeast Asia’s digital payment services landscape?
“As the region continues to evolve, the adoption of cards has the potential to transcend limitations and redefine financial inclusion, providing consumers with convenience and security while fostering economic development. With the right mix of innovation, collaboration, and regulatory support, Southeast Asia can unlock the true potential of card adoption, empowering businesses and individuals.”
Founder and CEO of Ayoconnect, Jakob Rost’s byline examines the role of cards in the rapidly evolving digital payment services landscape of Southeast Asia. It also discusses the factors contributing to the growth of digital payments in the region and explores whether traditional cards can still thrive amidst the rise of mobile wallets and alternative payment methods.
Is generative AI the game-changer for productivity?
“As we integrate Gen AI more deeply into our lives, we must remain mindful of its limitations and potential pitfalls, striking a balance between leveraging the benefits of AI and preserving the irreplaceable value of human ingenuity.”
Senior Content Strategist at Insignia Ventures Partner, Paulo Joquino’s byline explores the potential of generative AI in revolutionising productivity across various industries. It also delves into how generative AI technologies, such as natural language processing and computer vision, can automate and augment creative tasks, streamline workflows, and generate novel solutions.
How to create harmony between work and life as a Founder
“Achieving work-life balance is an ongoing process that requires regular assessment and adjustment. It’s important to be kind to yourself and prioritise self-care as you work towards achieving a healthy balance between your work and personal life. And yes, I have pivoted many times!”
Co-Founder and Managing Partner at PeopleKult, Ivan Palomino’s byline provides insights and practical tips on achieving a healthy balance between work and personal life for founders. It also explores the challenges faced by founders in managing their time and priorities effectively and offers strategies for setting boundaries, practising self-care, and fostering a supportive work environment.
Rewriting the creation process of ad creatives using generative AI
“I want to highlight that generative AI tools provide value to the creative production process not so much by replacing the human, mechanical efforts involved in asset creation but rather by mitigating the risks associated with human biases when determining which specific creative elements outperform others because these processes will be led by unemotional machines.”
Founder at Atria, Ray Jang’s byline explores the transformative potential of generative AI in revolutionising the creation process of advertising creatives. It also delves into how generative AI technologies can automate and enhance the ad creation process, enabling marketers to generate unique and compelling content at scale.
Discover TikTok Shop: The ultimate shopping-entertainment experience in Vietnam
“Experts say that social commerce is the future of retail. The combination of social media, video, and e-commerce has made shopping more fun and interactive. This is a two-way interaction between buyers and sellers, instead of one-way from sellers like current e-commerce platforms.”
Co-Founder and CEO at Adamo Software, Kevin Nguyen’s byline introduces TikTok Shop and explores how it is revolutionising the shopping experience in Vietnam. It also highlights the unique combination of entertainment and e-commerce on the TikTok platform, allowing users to discover and purchase products seamlessly.
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