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The chance of inaction is just too excessive for Canada to disregard Saudi Arabia any longer

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As international buying and selling guidelines and political alliances are being rewritten, the stability of energy is shifting with intensified geopolitical competitors. Canada has a milestone alternative to course right and drive progress with an important commerce companion and influential geopolitical participant within the Center East and the world: Saudi Arabia.
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Canada’s appointment of a brand new ambassador to Riyadh, Saudi Arabia, is a constructive step in resuming bilateral commerce and funding relations.
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The restoration of diplomatic relations brings a golden alternative for Canada.
The nation provides a thriving home and regional market via world-class infrastructure and a beneficial geographic location from which to entry Europe, the Center East, Africa, and Asia in addition to neighbouring Gulf Cooperation Council (GCC) nations.
Worldwide commerce, innovation and overseas direct funding are the best way ahead. Different nations corresponding to the US, China, India, Singapore, the UK and Germany are energetic available in the market and so can we. Canada should mix its pure worth proposition with readability and focus to construct on this chance.
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Saudi Arabia registered the best progress charge within the G20 in 2022, based on the Group for Financial Co-operation and Improvement (OECD). By comparability, the United Arab Emirates was simply behind with 7.6 per cent progress whereas Qatar grew at 4.8 per cent, its quickest charge in practically a decade.
As Riyadh continues to flex its diplomatic muscle, Saudi Arabia is on observe to develop into the world’s fastest-growing economic system in 2023 outperforming all G20 friends, based on the Worldwide Financial Fund’s 2023 World Financial Outlook projections.
Since Saudi Arabia suspended diplomatic ties with Canada in 2018, the nation has been present process a serious transformation lately, fuelled by a needed need to diversify its economic system away from hydrocarbons.
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Some notable achievements and substantial reforms underpinned by Saudi Imaginative and prescient 2030 over the previous few years embody:
Scientific investments and area co-operation
With the creation of the Saudi House Fee in 2018, Saudi Arabia made historical past earlier this week after efficiently sending two of its residents to area — together with the first-ever Arab feminine.
Fast response and rescue missions
The nation performed a worldwide management position and was instrumental in evacuating greater than 5,000 individuals from over 100 nations, together with Canada, through the Sudan disaster that unfolded in April 2023.
Flagship NEOM venture
Saudi Arabia’s US$500-billion mega metropolis NEOM, 33 occasions the dimensions of New York Metropolis and bordering the Crimson Sea, earned high spot in Forbes’ listing of High 10 Economies of the Future Firms in March 2023.
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Fast tourism and leisure sector improvement publish social reforms
Along with large-scale initiatives like NEOM, Saudi Arabia is open to vacationers, and has enormously expanded its providing of leisure, sports activities, cultural and leisure occasions.
Important mining potential, in search of worldwide partnerships
Saudi Arabia’s Ministry of Trade and Mineral Sources introduced in April 2023 that the federal government shortlisted 13 bidders (together with Barrick Gold Corp.) for mining exploration licences as a part of its plans to diversify away from oil, unlocking huge useful resource exploration potential throughout aluminium, gold, copper and uranium.
Particular financial zones (SEZs) to draw overseas funding
4 new SEZs had been established in April 2023 throughout numerous areas of the nation that provide aggressive incentives for companies and sturdy regulatory framework.
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Saudi Imaginative and prescient 2030 reforms are substantial and momentum is clear. Transformational modifications and main investments available in the market are driving vital demand for a lot of items, companies, applied sciences and investments in aerospace and defence, schooling and coaching, tourism, well being care, transportation, mobility, mining, public-private partnerships, and within the renewables sector, clear tech, photo voltaic and wind in addition to batteries, electrical autos and tech-driven manufacturing, all of which have already got established sustainable worth chains — all areas the place Canada is acknowledged as a world chief.
The quick focus for Canada needs to be the design of a global export and funding technique that features Saudi Arabia as a precedence market that may’t be ignored. If Canada desires to “de-risk” from China and diversify commerce and entice overseas funding, if it desires to counter international terrorism, and assist fight local weather change, Ottawa must re-engage with Riyadh as a full buying and selling companion and we have to maintain all channels for commerce and political dialogue open, particularly once we disagree on delicate subjects.
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For these with expertise within the GCC area, it goes with out saying that Saudi Arabia is a relationship market that requires respect, long-term funding, persistence and danger tolerance to succeed.
Transferring ahead, right here’s what Canada ought to take into account to achieve success in Saudi Arabia:
1. Decide high markets during which to take a position and sectors with a transparent aggressive edge
The Saudi market must be fastidiously examined as a part of a broader authorities and personal sector-led train to outline Canada’s commerce and funding priorities, worldwide markets of focus which incorporates Qatar, United Arab Emirates and the GCC.
2. Undertake a deal oriented mindset
Leverage commerce financing options and government-to-government contracting autos with Saudi’s US$730-billion sovereign wealth fund, the Public Funding Fund, and main holding firms to make strategic investments in Canada, Saudi Arabia and third markets.
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3. Orchestrate clear worth proposition to construct high-growth exports
Canadian firms ought to look intently at alternatives that can contribute to reaching the Saudi Arabia’s financial improvement objectives aligned to Imaginative and prescient 2030 and leverage the federal government of Canada’s worldwide commerce portfolio and companion with trusted native skilled companies corporations to assist navigate the enterprise, authorized, tax, monetary and regulatory surroundings and environmental, social and governance (ESG) obligations.
4. New commerce partnership fashions
Though Canada and Saudi Arabia have a bilateral commerce mechanism in place — the Joint Financial Council or JEC — it’s underutilized and wishes a reboot. The JEC would require the personal sector in working teams to advance co-operation in excessive progress sectors. With proactive engagement, the JEC can be utilized as a strategic car to pursue a complete commerce and financial partnership.
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5. Appeal offensive
Prime Minister Justin Trudeau ought to seize the chance to guide a high-level go to with key ministers and enterprise leaders to Saudi Arabia in October 2023 on the margins of the Future Funding Initiative to sign Canada’s dedication and to advance strategic pursuits.
The time is now. With out vital motion, Canadian firms will proceed to fall behind opponents and miss out on misplaced alternatives.
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The indicators are clear, the chance of inaction is just too excessive for Canada to disregard Saudi Arabia any longer.
Omar Allam is a worldwide commerce adviser and a former Canadian commerce diplomat.






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