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Published Jul 16, 2023 • 3 minute read
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NEW YORK — After a globe-trotting publicity blitz by star Tom Cruise, “Mission: Impossible — Dead Reckoning Part One” launched with a franchise-best $80 million over five days, though it came in shy of industry expectations with a $56.2 million haul over the three-day weekend.
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The Paramount Pictures debut was boosted by strong overseas sales of $155 million from 70 markets. But while a $235 million worldwide launch marked one of the best global openings of the year, “Dead Reckoning” couldn’t approach the high-speed velocity of last summer’s top film, “Top Gun: Maverick.”
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“Dead Reckoning Part One,” the seventh film in the 27-year-old series, had been forecast to better the franchise high of the previous installment, “Fallout,” which opened with $61 million domestically in 2018. Instead, it also fell short of the $57.8 million “Mission: Impossible II” debuted with in 2000.
That puts the film’s opening-weekend tally very close to the tepid launch of Disney’s “Indiana Jones and the Dial of Destiny,” which opened in U.S. and Canadian theaters with $82 million over five days and $60 million over the three-day weekend. Paramount and Skydance had higher hopes for the action extravaganza of “Dead Reckoning,” which cost $290 million to make, not counting marketing expenses.
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Those costs were inflated, in part, by the pandemic. “Dead Reckoning,” directed by Christopher McQuarrie, was among the first major productions shut down by COVID-19. It was preparing to shoot in Italy in March 2020. When the film got back on track, McQuarrie and Cruise helped lead the industry-wide recovery back to film sets _ albeit with some well-publicized friction over protocols along the way.
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Still, “Dead Reckoning” was hailed as a high point in the franchise. Critics (96% fresh on Rotten Tomatoes) and fans (an “A” CinemaScore) alike came away awed by the stunts and chases of the latest “Mission: Impossible” film. Though the coming competition of “Barbenheimer” — the much-anticipated debuts of “Barbie” and “Oppenheimer” — looms, “Mission: Impossible” should play well for weeks to come.
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Cruise, the so-called savior of movie theaters last year, traveled tirelessly to again pump life back into a summer box office that’s been sluggish. After a splashy world premiere in Rome with a red-carpet on the Spanish Steps, Cruise and McQuarrie toured through theaters in Atlanta, Miami, Toronto and Washington D.C. in the days ahead of opening.
“Dead Reckoning” hit theaters at a crucial mid-summer period for Hollywood, and not just because of the SAG-AFTRA strike which began Thursday. “Mission: Impossible” launched a week before one of the biggest box-office showdowns of the year.
Though “Dead Reckoning” and “Oppenheimer” have vied for some of the same IMAX screens, each film has publicly endorsed the idea that a rising tide lifts all blockbusters. Cruise and McQuarrie in early July even bought opening-weekend tickets to both “Barbie” and “Oppenheimer.” “Barbie” director Greta Gerwig and “Oppenheimer” filmmaker Christopher Nolan returned with their own gestures of support.
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However that trio of films performs over the next few weeks will do a lot to determine the fate of the summer box office.
No other new wide release challenged “Mission: Impossible” over the weekend. Second place went to Angel Studios’ faith-based political thriller “Sound of Freedom” which increased 37% in its second with $27 million. Jim Caveziel stars in the child trafficking drama.
Last week’s top film, ” Insidious: The Red Door ” slid to third with $13 million in its second weekend. “Indiana Jones and The Dial of Destiny” is dropping quickly with $12 million its third weekend, with a domestical total so far of $145.4 million.
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