A manufacturing facility in Montenegro has began making Russian vodka for export to the EU in a extremely public take a look at of its sanctions regime.
“We can be proud when Beluga Montenegro seems in store home windows everywhere in the world,” mentioned Montenegro’s prime minister Dritan Abazović at a ribbon-cutting ceremony within the distillery within the city of NikÅ¡ić on Wednesday (12 April).

“See: Beluga Montenegro, look — produced, bottled in Montenegro. Folks all over the world will be capable to learn it as a result of their market is USA, France, Italy … in all places on this planet,” he added.
Beluga vodka is not bought within the EU after it banned imports of Russian alcohols final April.
The EU did so in response to Russia’s bloody bloodbath of Ukrainian civilians within the city of Bucha, placing a query mark over Abazović’s “pleasure” within the Russian model.
The vodka import ban is supposed to be so strict that nationwide customs guidelines now block particular person EU guests to Russia from bringing again even a single bottle for their very own consumption.
And the EU Fee informed Reuters it was unlawful when Russian president Vladimir Putin mailed his buddy and former Italian chief Silvio Berlusconi 20 bottles of Russian vodka for his birthday final yr.
But when Putin was trolling EU sanctions, Beluga Montenegro dangers taking the mockery to a different stage.
The NikÅ¡ić plant is to provide 30m bottles a yr, price some €500m in export gross sales, in line with Montenegro’s authorities.
It employs 200 folks, however it will double to 400 by 2025.
And it makes no secret of its Russian hyperlinks.
The Moscow-based Beluga Group owns the distillery by way of two Montenegro-based subsidiaries — Noblewood Adriatic and Nekton.
Beluga Group made the funding 5 months after the Bucha sanctions in a transparent effort to work across the embargo.
And Wednesday’s launch was personally attended by Russian businessman Aleksandar Mechetin, who was CEO of Beluga Group till December and who nonetheless owns 39 p.c of its shares.
Mechetin additionally met Abazović in Podgorica in February to debate the challenge.
Loophole?
Montenegro, an EU candidate nation, has formally aligned itself with Russia sanctions.
However neither Beluga Group or Mechetin have been blacklisted by the EU or Montenegro as a result of the vodka ban applies to the entire sector relatively than individually named firms or folks.
And for Abazović that meant every little thing in Nikšić was above board.
“The truth that Russia is underneath sanctions doesn’t imply that each one firms and their residents are underneath sanctions,” he mentioned on Wednesday.
Join EUobserver’s day by day e-newsletter
All of the tales we publish, despatched at 7.30 AM.
By signing up, you comply with our Phrases of Use and Privateness Coverage.
“There’s a record of firms and people which might be underneath sanctions. We even have Russian vacationers in Montenegro. We can not cease those that are usually not underneath sanctions from getting into or doing enterprise in Montenegro”, he mentioned.
The Beluga Montenegro launch comes amid an EU crackdown on Russia sanctions circumvention.
But when Putin was not allowed to ship vodka to Berlusconi from Russia, the EU Fee was much less sure whether or not Mechetin may make it outdoors Russia and ship it to EU purchasers.
“Declaring imports of Russian-origin vodka as originating in one other third nation violates the prohibition to not directly import these items,” it mentioned in a press release, when requested in regards to the NikÅ¡ić challenge on the EU doorstep.
“It’s also prohibited for EU operators to avoid this prohibition by, as an example, organising schemes to disguise the precise origin of those merchandise,” it added.
Nevertheless it declined to say if Beluga Group’s manufacturing facility fell foul of the principles or if its work-around was technically authorized.
27 EU selections
So it is going to now be as much as the 27 particular person EU states’ customs authorities to make the decision as an alternative, the EU Fee famous.
And meaning Russia-friendly EU nations may open the door for Beluga to promote its booze into the borderless single-market in future.
“It’s the EU member states who’re chargeable for assessing instances of potential circumvention,” the fee mentioned.
“The member state, which could import the vodka (from Montenegro as an example), ought to assess whether or not it is a case of sanctions violation or circumvention,” it added.






