Mattel is releasing a brand new doll to “higher mirror the world round us and additional our dedication to celebrating inclusion by play.”
Mattel is introducing a brand new Barbie that represents an individual with Down syndrome.
The newest doll is a part of their assortment Barbie Fashionistas, which is an effort to create a extra numerous set of Barbie dolls that has extra illustration for disabilities and totally different physique sorts.
Earlier fashionistas embody a doll with a prosthetic leg, curvy physique options, and a number of types in a wheelchair.
Mattel
Based on CNN, Mattel labored with the Nationwide Down Syndrome Society to be sure that the doll precisely represented these with Down syndrome, together with the options, clothes, and even the packaging.
“This implies a lot for our group, who for the primary time, can play with a Barbie doll that appears like them,” mentioned the NDSS CEO in a press release. “This Barbie serves as a reminder that we should always by no means underestimate the ability of illustration. It’s a large step ahead for inclusion and a second that we’re celebrating.”
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Particulars for the brand new Barbie embody ankle orthotics, a yellow, blue, and butterfly sample on the outfit, and the chevron image on her necklace all of that are consultant of various facets of the group.
Lisa McKnight, the Government Vice President and International Head of Barbie and Dolls at Mattel, additionally issued a press release on the brand new launch.
“Our purpose is to allow all kids to see themselves in Barbie, whereas additionally encouraging kids to play with dolls who don’t appear to be themselves,” she mentioned.
“Doll play outdoors of a kid’s personal lived expertise can train understanding and construct a better sense of empathy…. We’re proud to introduce a Barbie doll with Down syndrome to higher mirror the world round us and additional our dedication to celebrating inclusion by play.”
Warner Bros.
