Since the release of the first look of Greta Gerwig-directed Barbie, fans worldwide have been going crazy over the outfits. The Barbiecore trend has now swept the fashion world, with individuals of all genders and ages embracing pink outfits and accessories. This magic in the recently-released film was created by Oscar-winning costume designer Jacqueline Durran, whose biggest goal was to create a wardrobe that sparked joy and made the audience happy.
In a conversation with People, Durran said that her intention was to make sure the Barbie wardrobe is not rooted in any one time period. “I didn’t want to stick to exactly this progression of looks or anything, but I wanted to start at the beginning and end at the end. In the middle, though, it gets a little bit jumbled because I don’t necessarily stick 100 per cent to the order of things,” she said.
The designer added, “I start off with 1959, obviously, then there’s the beach, which is very much influenced by the early ‘60s. And then there’s the minidress, which is also a bit ‘60s. So I tried to set up this idea that we were going through time, but at the same time, I wanted the passing of time to be related to the past of Mattel.”
She further shared that she was looking at what Mattel had done in ’62 or ’65 or ’70, and tried to tie in themes from Mattel and fashion and the story.
According to Durran, when a costume is designed, one often works out the character of the period that’s wearing them and what they do. “But the character of Barbie is really the history of Barbie. If you were to delve into her backstory, it would be how she’d looked over the decades. It’s the way we chose to do it,” she told the outlet.
She admitted being “thrilled” by the reaction to the outfits. “You make things, and you have this whole world-building idea. I just wanted it to connect with people so much and I didn’t want to disappoint anyone. If you love something and then you go and watch a live-action version of it, it’s terrible if you’re deflated by it. I had so much that I wanted people to like. I wanted people to like it, but I’m actually surprised by how much it’s taken on,” the designer concluded.
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