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Canadian brand Viella Beauté aims to offer an option for those who don’t want to sit for hours in a beauty salon.
The Toronto-based brand provides false lashes and press-on nails that look like the result of a lengthy visit to a lash or nail pro.
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“We cut out the hours spent at salons offering women the highest-quality products that can be applied at home, delivering luxe, professional-looking results, says founder Vera Wilson Ogbeide. We caught up with Wilson Ogbeide to learn more.
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Q: For those who aren’t familiar, what is Viella Beauté?
A: Viella Beauté is a newly launched, handcrafted lash and press-on nail beauty brand. A proudly Black and woman-owned small business, Viella Beauté sets out to help the modern woman put their best look forward by providing them with superior false eyelashes and premium, handmade press-on nails.
Q: What makes it unique?
A: All our products are handcrafted and reusable. We wanted to maintain the highest quality, which unfortunately is something that we feel is neglected in many other beauty products. We offer both Vegan Faux mink and Cruelty-Free Real Mink lash options. However, no matter the preference, all our luxury lashes are durably made to last upwards of 25 uses. Our nail sets come in 12 various and elegantly designed styles. We offer three nail shapes: coffin, almond and short-round. Each nail set is handmade with three-plus layers of high-quality gel nail polish, and is available in 10 or 20 nails. Each set contains everything needed for a seamless application.
Q: Who is the target customer?
A: Our target customer is the modern woman who is on-the-go but still wants to maintain an amazingly high-quality look. Our mission will always be to elevate the modern woman. We aim to help women show up confidently as their best selves, everyday and do this by offering products meticulously designed to accentuate their beauty.
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Q: Is there a ‘hero’ product in the lineup?
A: Our ‘hero’ product would have to be our luxury gel nail set in the style Blair. Blair is such the quintessential nail: a classic coffin French tip. It is perfect for any occasion and adds a touch of sophistication no matter the look. It is the go-to nail for many and will never go out of style.
Q: What is the price range for your products?
A: Our nails range from $56 to $84, depending on nail style as well as nail quantity, whether you have chosen a set of 10 and 20 nails. Our Faux Mink Lashes range from $26 to $28, and our Real Mink Lashes are currently priced at $30.
Q: And where can people learn more?
A: You can check out our products and find more info on our website at Viellabeaute.com.
Aharris@postmedia.com
