His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai, yesterday attended the Division of Economic system and Tourism’s (DET) first ‘Metropolis Briefing’ of 2023.
Organised for key stakeholders and companions, the trade gathering offered members the chance to realize a deeper understanding of the Dubai Financial Agenda, D33 that was launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to additional consolidate Dubai’s standing as one of many high three international cities. The occasion, held on the Dubai World Commerce Centre, highlighted the essential position assigned to town’s tourism sector in making certain the success of the 10-year Agenda.
Along with the concentrate on the D33 Agenda, the most recent information and trade outlook for 2023 and past had been additionally shared by DET on the ‘Metropolis Briefing’ which was presided over by His Excellency Helal Saeed Almarri, Director Normal of DET. The briefing was attended by over 1,200 high executives from throughout the tourism ecosystem together with aviation, journey, hospitality and retail sectors. The gathering has enabled stakeholders and companions to be aligned with each home and international advertising initiatives and actions rolled out by DET, whereas exploring methods to proceed accelerating the momentum to additional reinforce town’s place as a global hub for enterprise, funding, expertise and tourism.
Helal Saeed Almarri mentioned: “The Dubai Financial Agenda, D33 is a daring and impressive plan developed underneath the visionary management of His Highness Sheikh Mohammed bin Rashid Al Maktoum, to create a legacy that will probably be celebrated by future generations, as we foster a local weather of innovation, sustainability and inclusivity to pave the best way for a future the place Dubai stands proudly among the many world’s high three premier locations. With nice optimism for 2023 and past, we are going to press on with willpower and a renewed concentrate on delivering distinctive experiences for our guests from world wide.”
“We additionally lengthen our heartfelt gratitude to each accomplice who has stood by our aspect, supporting the imaginative and prescient of Dubai and contributing to our collective achievements. Certainly, the success of the D33 Agenda will probably be intricately linked to the wholehearted help of our valued stakeholders and companions.
Their unwavering dedication and shared perception in our metropolis’s potential have propelled us ahead, enabling us to beat unprecedented challenges and reworking them into alternatives for development despite a troublesome and extremely aggressive international surroundings. Their outstanding dedication and keenness have been the driving drive behind our metropolis’s continued trajectory in the direction of changing into probably the most visited worldwide vacation spot and the perfect metropolis to reside, work and put money into,” HE Helal Almarri added.
18% YoY improve in worldwide visitation and 80% lodge occupancy
For the fourth successive month this 12 months, Dubai’s tourism sector delivered a stellar efficiency, welcoming 6.02 million worldwide guests from January-April, an 18% YoY improve, in comparison with 5.10 million guests throughout the identical four-month interval in 2022.
Dubai’s lodge sector has additionally demonstrated resilience and energy, with a mean occupancy of 80% in the course of the January-April interval this 12 months, among the many highest on the earth, exceeding the 76% degree achieved by metropolis inns in the course of the corresponding interval in 2022 and almost matching the pre-pandemic 83% occupancy in 2019. In line with a STR International Lodge Monitoring Replace, Dubai ranked first in occupancy, with a fee of 79.9%, solely 2.9 share factors beneath the pre-pandemic ranges of 82.7%, putting it forward of different international locations like London, New York, Los Angeles and Paris. The report additionally revealed that Dubai ranked first in Gross Working Revenue per Accessible Room (GOPAR), with a fee of USD145 (AED530), simply 9% beneath pre-pandemic ranges, adopted by Paris (USD 113) and Singapore (USD 102) respectively.
Lodge provide reached 148,949 rooms in 814 lodge institutions on the finish of April 2023, a 26% development over the pre-pandemic figures of 118,449 rooms in 722 lodge institutions on the finish of April 2019. Furthermore, the common size of keep by visitors has elevated by 13% to 4 nights in comparison with 3.5 nights in 2019, indicating Dubai’s enchantment as a vacation spot for longer-stay travellers. In line with information from trade knowledgeable Amadeus, search and reserving volumes for Dubai remained regular from September 2021 to April 2023, with searches and bookings to Dubai throughout January to April 2023 nearing pre-pandemic ranges and particularly near the excessive numbers seen in the course of the Expo and pre-World Cup 2022 interval.
His Excellency Issam Kazim, CEO of the Dubai Company for Tourism and Commerce Advertising (DCTCM), introduced an outline of the trade and shared precious insights into customer developments and advertising methods. He careworn the significance of collaboration with stakeholders and companions to make sure Dubai stays the popular vacation spot for international travellers and highlighted the varied international campaigns which have efficiently showcased the range of Dubai’s providing, additional reinforcing its place as a must-visit vacation spot. DET’s steady efforts to advertise Dubai throughout its worldwide markets was straight answerable for driving 57% of the entire visitation of 14.4 million worldwide guests in 2022, producing thousands and thousands of potential travellers for the longer term, particularly an anticipated substantial improve in travellers from 2023 to 2025. These advertising actions have additional influenced 11 million people to plan their Dubai journeys and likewise impressed six million individuals so as to add Dubai to their ‘bucket checklist’ of locations to go to between this 12 months and 2025.
Dubai’s excellent tourism efficiency has garnered worldwide recognition and accolades, together with being ranked because the No.1 international vacation spot within the Tripadvisor Travellers’ Alternative Awards for the second successive 12 months. The town secured the second spot on Conde Nast Traveller’s ‘The place to Journey Subsequent 2023 Scorching Listing.’ and secured third place amongst High 10 outstanding international cities, forward of New York, London, Tokyo, Sydney, Johannesburg, Paris and San Francisco, based mostly on rankings printed not too long ago by UK-based The Economist. The town’s thriving gastronomy sector has additionally been recognised within the 2023 version of each MENA’s 50 Finest eating places and the MICHELIN Information Dubai, marking the continued success of Dubai’s various and vibrant meals scene. The occasion additionally turned the highlight on Dubai’s place as a world hub for cruise, yachting, gastronomy and vacation spot weddings.
Kazim highlighted the thrilling ‘Children Go Free’ marketing campaign, which goals to encourage households and international travellers to decide on Dubai as their summer season trip vacation spot. Accommodations, leisure centres and sights are collaborating on this citywide initiative, providing households and kids the chance to take pleasure in memorable experiences at engaging reductions and likewise freed from value for teenagers all summer season.
Kazim additionally briefed members on DET’s distinctive 360 advertising method that deploys the complete vary of conventional, social and digital media platforms, in addition to leveraging the ability of celebrities, influencers, opinion leaders and gamification to drive consciousness of Dubai’s various vacation spot proposition amongst worldwide audiences. He offered a glimpse of the intensive in-market actions carried out by DET’s abroad places of work and over 3,000 international companions together with journey commerce and airline partnerships for leisure tourism, worldwide roadshows and familiarisation journeys for the journey commerce and international media. On the home entrance, Dubai loved enormous success on the thirtieth version of the Arabian Journey Market final month, which noticed DET organising the largest ATM Hosted Consumers Programme, attracting a report participation of 450 patrons from 31 completely different markets and international locations, representing all areas.
His Excellency Ahmed Al Khaja, CEO of the Dubai Festivals and Retail Institution (DFRE), mentioned leveraging festivals and occasions to extend visitation and reinforcing Dubai’s place as a global hub for leisure and enterprise occasions and the MICE trade. He introduced the various festivals and occasions sector in Dubai which are part of the Retail Calendar together with the long-lasting Dubai Purchasing Competition and Dubai Meals Competition, in addition to the upcoming Dubai Summer season Surprises, Eid in Dubai-Eid Al Adha celebrations, and the second version of the Dubai Esports and Video games pageant, along with retail affords and promotions that residents and guests can avail themselves of this summer season in Dubai.
Stakeholders pledge help
Stakeholders and companions have pledged their help for the D33 Agenda and the continued success of the trade, and stay dedicated to working with DET to make town a high vacation spot for enterprise, funding and tourism.
Alexander Lee, Chief Business Officer, Jumeirah Group, mentioned: “At this time, Dubai is among the high 5 most visited cities on the earth, with one of many quickest rising luxurious markets. It’s a metropolis with unimaginable enchantment to everybody from world wide. As a luxurious lodge operator and proprietor of high-end residences throughout town, Jumeirah Group continues to see rising demand for its services and products, each from conventional feeder markets however more and more from new worldwide markets, as Dubai advances its place as a number one international vacation spot.
“The posh hospitality sector is changing into more and more aggressive with a powerful pipeline of inns and resorts attributable to enter the market to help Dubai’s formidable tourism targets,” he added. “The town is really paving the best way in the direction of being the world’s greatest place to reside and with plans to double the scale of the financial system over the following decade as a part of the Dubai Financial Agenda, D33. That is an fascinating time for Dubai and it represents a horny proposition for a lot of manufacturers like ours, to develop our enterprise and realise our true potential,” Alexander Lee continued.
Timothy Kelly, Govt Vice President and Managing Director, Atlantis The Palm, Atlantis The Royal Resort & Residences, mentioned: “The opening of our new ultra-luxury resort Atlantis The Royal has been tremendously profitable, welcoming worldwide guests from over 200 international locations. We have now exceeded our monetary expectations with a powerful occupancy efficiency and immense demand for our many celeb chef branded eating places. As we appeal to new prospects, our iconic resort performs an necessary position in upholding the daring and far-reaching vison of the D33 Agenda. As well as, Atlantis, The Palm continues to interrupt lodge visitation and waterpark information leading to among the finest years in our historical past. A key focus throughout each resorts is culinary innovation and providing the perfect gastronomy experiences. We not too long ago maintained our Michelin stars at Hakkasan and Ossiano, and Dinner by Heston Blumenthal was awarded its first star inside solely 4 months of opening. As tourism continues to evolve within the area, we absolutely help the formidable aim of the D33 Agenda to place Dubai among the many high three international locations for tourism and enterprise.”
Aligi Gardenghi, Vice President, Operations, Arabian Peninsula, Hilton, mentioned, “Dubai welcomed greater than six million guests between January and April 2023, and at Hilton we have now seen nice momentum within the first half of the 12 months. Seeking to the longer term, this momentum is about to proceed, supported by nice initiatives comparable to Dubai Financial Agenda, D33, which is about to make town a world enterprise and monetary centre. As town grows, sustainability is high of thoughts for governments and companies – with the UAE’s internet hosting of COP28, nice initiatives comparable to Dubai Can and a serious concentrate on ESG by firms comparable to Hilton. Hilton is properly positioned and dedicated to help Dubai’s ongoing development, with a number of pipeline properties deliberate.”
Sandeep Walia, Chief Working Officer, Center East, Marriott Worldwide, mentioned: “Dubai stays one of many higher performing markets for Marriott Worldwide. We all know there continues to be a powerful demand for journey throughout the globe and Dubai is a horny vacation spot for every kind of travellers. This a market that has one thing for everybody, and we’re proud to have a superb portfolio of properties within the metropolis that align with the range of experiences this vacation spot affords for each kind of traveller. Our year-to-date efficiency in Dubai has been very encouraging as town welcomed an inflow of regional and worldwide travellers. Whereas leisure journey continues to guide our efficiency in Dubai, we have now been happy with the upward trajectory of the enterprise transient and MICE sectors within the metropolis. We’re assured that the momentum for the journey sector in Dubai will proceed by way of the again finish of the 12 months.
“The market’s sturdy efficiency continues to solidify Dubai’s place as a world hub for enterprise and leisure whereas additionally supporting the general D33 Agenda outlined by the visionary leaders of Dubai. The tourism sector is an integral a part of town’s financial system, and Marriott Worldwide stays dedicated to working carefully with the Division of Economic system and Tourism and organisations throughout the nation to drive continued development and success on this vacation spot.”
Duncan O’Rourke, Chief Govt Officer Premium, Midscale & Economic system Division – Center East, Africa & Asia Pacific at Accor, mentioned: “Accor at present operates 56 inns in Dubai, providing over 14,000 rooms throughout the Premium, Midscale, and Economic system division. Visitors can select from famend manufacturers comparable to Swissotel, Pullman, Movenpick, Novotel, Mercure, Adagio, and Ibis to expertise world-class hospitality throughout their keep. This 12 months, we’re witnessing optimistic demand from key markets comparable to India, the UK, and Saudi Arabia. Nevertheless, the UAE market continues to be a powerful driver of our outcomes.”
“We’re delighted to report a notable improve in occupancy ranges of +10% in comparison with the identical interval final 12 months, a testomony to Dubai’s outstanding enchantment as a vacation spot, providing a various vary of cultural, leisure and enterprise experiences. We’re assured that the D33 Agenda will stimulate a rise in company journey demand, thereby driving the necessity for long-stay choices within the mid-range model section and cutting-edge amenities to accommodate Conferences & Occasions throughout town.”
Fathi Khogaly, Normal Supervisor of Grand Hyatt Dubai, mentioned: “Lately, Hyatt Accommodations Dubai witnessed vital enlargement throughout its present and new properties. One notable mission is the state-of-the-art Exhibition Heart that opened at Grand Hyatt Dubai in Might 2022 and has since performed an instrumental position for the Hyatt Group in Dubai to surpass earlier years’ efficiency. The venue attracted giant conventions and occasions competing with different locations throughout the globe, supporting town’s imaginative and prescient according to the D33 Agenda.
“Hyatt Accommodations Dubai skilled a outstanding starting to the 12 months, with all income streams demonstrating superior efficiency in comparison with the earlier 12 months. We are going to proceed to create progressive experiences for guests from world wide, together with the event of one of many world’s largest city water parks. Hyatt Accommodations Dubai are dedicated to supporting Dubai’s imaginative and prescient to draw extra guests into town and additional solidify its place as a world financial and tourism hub. A distinguished initiative that Hyatt Accommodations Dubai have began for the reason that starting of the 12 months is to make the inns utterly paperless, disrupting conventional lodge processes and aligning with the sustainability aim of the D33 Agenda.”
Comply with Emirates 24|7 on Google Information.
