H.H. Sheikh Abdullah bin Zayed Al Nahyan, Minister of International Affairs and Chairman of the Larger Committee Liable for Overseeing Preparations for the twenty eighth Convention of the Events to the UNFCCC (COP28 UAE), launched a nationwide marketing campaign to boost consciousness of sustainability initiatives and initiatives within the nation.
The marketing campaign was rolled out through the “12 months of Sustainability” because the nation is gearing as much as host the COP28 subsequent November, in a approach that helps its efforts in local weather motion.
The nation-wide marketing campaign goals to unfold consciousness in regards to the environmental sustainability points, encourage local people engagement and assist local weather action-related methods to be able to generate constructive influence on behaviour and obligations of people to succeed in an environmentally conscious group.
The marketing campaign web site (sustainableuae.ae) highlights nationwide initiatives and success tales in sustainability, because the UAE has a confirmed observe file within the discipline that displays the deeply established values of environmental conservation, and takes collective motion as an strategy in direction of a sustainable future.
The media marketing campaign covers a number of features, most notably “The Founding Father’s Legacy”, which spotlights the strategy and legacy of the Founding Father, the late Sheikh Zayed bin Sultan Al Nahyan, within the discipline of sustainability. The “Local weather Makers” focuses on members of the UAE group who’re enterprise progressive local weather and environmental initiatives to construct a sustainable future, whereas the “Highway to Zero” displays the UAE’s actions throughout a number of fields to attain internet zero in step with its nationwide targets. The “Inexperienced Structure” options among the UAE’s most iconic and sustainable buildings. The “Reserve” highlights the nation’s collaborative initiatives and progressive options to defending its delicate and distinctive pure ecosystems.
The UAE has a outstanding observe file in sustainable motion underpinned by concrete targets and pioneering initiatives which are deeply rooted within the values of conservation, group and custom.
The UAE Authorities has been implementing insurance policies and practices to strengthen sustainable growth and assist the transition in direction of a extra round economic system.
Constructing on a long time of progress, the UAE is taking collective motion in direction of a sustainable future by way of a large number of initiatives and achievements throughout a broad vary of areas, from attaining internet zero, to conservation efforts on land and at sea.
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