The “1 Billion Meals Endowment” marketing campaign, launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, to ascertain the biggest Ramadan sustainable meals assist endowment fund, has recorded complete contributions of AED 514 million after 15 days of its launch.
This beneficiant sum was donated by 87,000 main contributors, people, companies in addition to private and non-private sector establishments in a community-wide response that testifies to the tradition of giving and generosity deeply rooted within the UAE.
Mohammad bin Abdullah Al Gergawi, Minister of Cupboard Affairs and Secretary-Basic of Mohammed bin Rashid Al Maktoum World Initiatives, famous that “1 Billion Meals Endowment” marketing campaign, which goals to offer a meals security web for underprivileged populations all over the world, is a sensible instance of His Highness Sheikh Mohammed bin Rashid’s imaginative and prescient of assuaging the struggling of fellow people, establishing the idea of sustainable generosity, and increasing the scope of charity and humanitarian efforts.
“The vast response to ‘1 Billion Meals Endowment’ marketing campaign, recording AED 514 million from 87,000 donators in 15 days, is testomony to the UAE group’s dedication to values of giving and solidarity, which signify an integral a part of our tradition,” he added.
The “1 Billion Meals Endowment” marketing campaign builds on the achievements of earlier meals assist drives launched beneath directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum over the previous 3 years. “10 Million Meals” in Ramadan 2020, was the primary and largest present of solidarity of its variety, supporting victims of the COVID-19 pandemic throughout the UAE. This was adopted in Ramadan 2021 by “100 Million Meals” marketing campaign which was the biggest regional meals help marketing campaign spanning 20 international locations within the Arab area, Africa and Asia. Final 12 months’s “1 Billion Meals” was the biggest of its variety regionally, offering 1 billion meals in 50 international locations and furthering the UAE’s contribution to the worldwide effort to eradicate starvation.
Launching the biggest Ramadan sustainable meals assist endowment fund displays the UAE’s long-term imaginative and prescient for charity and assist efforts, and interprets its humane philosophy by introducing a brand new mannequin of charity primarily based on sustainability, with the curiosity of people at its core.
Amidst this rising response, the “1 Billion Meals Endowment” marketing campaign continues to welcome donations and contributions to the endowment fund from establishments and people throughout 5 fundamental channels together with the marketing campaign’s web site (www.1billionmeals.ae), in addition to a devoted name centre by way of the toll free quantity (800 9999). Donations are additionally attainable by way of financial institution transfers within the UAE dirham to the marketing campaign checking account quantity with Emirates NBD (AE30 0260 0010 1533 3439 802). Donations by way of SMS give contributors the choice to donate AED 1 each day via a month-to-month subscription, by sending the phrase “Meal” to 1020 for du customers, or to 1110 for Etisalat by e& customers. Those that want to donate to the marketing campaign via the DubaiNow app can achieve this by clicking on the “Donations” tab.
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